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TCK Market Research Video

We have recently uploaded the full TCK Market Research video to YouTube. This piece was produced for The Center for Book Arts’ exhibition, With Food in Mind. Curator, Nicole Caruth, writes: “TCK Market Research muses on our ability to recognize product logos and packaging more readily than their chemical ingredients. Taking a teleprompter-like approach, Singer […]

Reschool Your Senses: Two New Demos in TCK in June

The Counter Kitchen (TCK) is hosting back-to-back demos in June led by two of NY’s most creative entrepreneurs. They will make you want to breathe in deeply and smile, because we’re talking fragrance + chocolate. Don’t miss out, sign up early and join us in The Counter Kitchen to re-school your senses! Each demo costs […]

The Counter Kitchen Cookbook

The Counter Kitchen Cookbook (2011) is now available for free (download)! This book includes 2 essays and 4 product “reverse engineers.” We deconstruct and remake Colgate Total Toothpaste, Cool Blue Gatorade, Johnsons & Johnsons Baby Lotion and Bryers Vanilla Ice Cream. Yum fun.

“With Food in Mind”

A TCK cookbook and video will be included in the exhibition With Food in Mind, curated by Nicole Caruth at the Center for Book Arts, opening April 15. With Food in Mind looks at artists’ use of food as subject matter or medium in book arts, print, and digital media. The exhibition is inspired by […]

iScream with Mike Lee, a big hit

We had loads of fun on Saturday in The Counter Kitchen for the second March demo, I-Scream, with Mike Lee of Studio Feast. He took us step-by-step through the ingredients in Bryer’s ice cream. When someone asked what’s up with the polysorbate80, Mike simply responded: “The ingredients in Bryer’s ice cream exist to make the […]

Devotion to Lotion with Soapwalla

We just wrapped up the Devotion to Lotion workshop at Eyebeam with Rachel Winard of Soapwalla. It was awesome! She took apart the 23 ingredients in Johnson & Johnson baby lotion and rebuilt the pink potion way better and with way less ingredients. It’s so good you can eat it.

Hunter Math & Science High School comes to TCK

Twenty-five high school students from Hunter Math and Science High School in Manhattan joined us in the kitchen on Saturday, Decmber 3, 2010. We shared with them what’s cooking in TCK and then turned our focus to the students’ very favorite foods and personal care products. This included Pop-Tarts, Johnsons & Johnsons Baby Lotion, Axe […]

Making Gummi Bears at the Holiday Mixer

On December 11, 2010, we opened TCK for the Eyebeam Holiday Mixer. We were making gummi bears, mints, gatorade and toothpaste with our festive visitors, ranging in ages from 2 and up.


On June 16th, Daniel Sklaar from Fine & Raw Chocolate joined us in the kitchen to talk about the full spectrum of chocolate-making, from agribusiness to artisanal. His signature line, “Possibilities + Cacao,” set the tone for the evening and the wonderment was palpable as Daniel demonstrated the transformation of hard cacao beans into richly […]


On June 15th, Amanda Walker from A Perfume Organic, joined us in the kitchen to talk about the mysterious world of commercial fragrances. Her t-shirt said it all: “Every rose has its thorn.” The word “fragrance” in a product’s ingredient list (whether it’s a body wash, shaving cream, lotion or handsoap…) is considered a trade […]


One of the first products TCK re-engineered was Gatorade. This is a crowd pleaser and, yes, thirst quencher. Make it red or make it green. Make it de-caf or fuel it with caffeine. It’s bold without petroleum-derived dyes. It’s flavorful without all the unknown, proprietary ingredients. How refreshing! TCK red or green Gatorade serving size […]

Basic Vanilla Ice Cream

On March 19th, Mike Lee of Studio Feast was our guest in TCK. We turned our attention to commercial ice cream, specifically Bryers Neapolitan. Mike showed us how to make a base ice cream to which you can add any flavor — & voila!@ your own custom-made, customized ice cream. From there, he pulled out […]